DARE is a Mediaocean developed file format and communication method constructed to enhance electronic ordering.  DARE enhances the bi-directional, local broadcast ordering workflow and is the gold standard in electronic local ordering and buy stewardship.  Buyers and sellers of local TV can send, approve, recall, confirm, and reject makegoods, and revisions through DARE.

Benefits of utilizing DARE

• Mediaocean maintains logging and administration/setup for all DARE endpoints (sellers and buyers)
• Streamlined troubleshooting in real-time, which requires less time than competitors
• Direct integration with buy and sell-side platforms with no need to log into “mid-ware” to retrieve notifications
• Message queueing ensures delivery of messages in the order they were sent
• Less time spent on discrepancies and reconciliation
• Broadcast and Cable facilitated through one media electronic exchange and management of schedule maintenance
• Agencies no longer have to manually input makegoods
• Enhance logging capabilities
• Agencies have the ability to send orders to a National Rep or directly to the Station
• One-stop shop for troubleshooting in the DARE architecture