Mediaocean’s electronic cable changes tool, developed in collaboration with the Cabletelevision Advertising Bureau (CAB), uses electronic data interchange (EDI) to update the media buyer’s schedule with network inventory changes.
Parent networks using the electronic cable changes tool include the following:
- A+E Networks
- BBC
- BET Networks
- CBS Sports
- Comcast Networks
- DIRECTV
- Discovery Networks
- Disney–ABC Television Group
- ESPN
- EstrellaTV
- Fox Cable Networks
- Game Show Network
- Hallmark Channel
- MLB Networks
- MTV Networks
- NBCU Networks
- NFL
- Ovation
- Rainbow Networks
- Reelz Channel
- Scripps Networks
- The Weather Channel
- Turner Networks
- TV Guide
- TV One
- Univision
- WGN
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