Foundational classes

Prisma Media Local TV/Radio: RFPs and Prebuy Scenarios - Building spot campaigns

This class covers: 

• Sending RFPs
• Reviewing proposal responses
• Creating and maintaining Scenarios
• Uploading proposal inventory to the Scenarios

This class covers: 

• Researching Scenario inventory
• Utilizing the Market Pricing tool
• Manual scheduling
• Utilizing the Optimizer
• Transferring to the Media Plan

Prisma Media Local TV/Radio: Stewardship & Ordering - Learn how to work with buys, manual makegoods, send original and revised orders to vendors via DARE/EDI and Order Exchange.

This class covers: 

• Maintaining schedules and buys
• Working with manual makegoods
• Preparing Orders
• Sending orders through Order Exchange and DARE
• Working with order revisions
• Working with electronic makegoods

Prisma Media Local TV/Radio: Discrepancy Resolution - Learn to work with the buyer's hotlist and EZ match to resolve discrepancies

This class covers: 

• Identifying discrepant invoices
• Resolving discrepancies through the matching process

Prisma Media Local TV/Radio: Navigating Reports - Learn to work with, create and customize a reporter report

This class covers: 

• Reporter overview
• Creating custom reports
• Recalling and saving templates

Prisma Media Local TV/Radio: Broadcast Traffic - Learn about the traffic hotlist, ISCI codes, and generate a rotation, and instructions

This class covers: 

• Navigating buys that require trafficking
• Entering ISCI codes/ad IDs
• Creating pattern rotations
• Generating traffic letters and shipping lists
• Sending instructions

Prisma Media: Radio Prebuy - Building spot campaigns

The class covers:

• Introduction & navigation
• Creating plans
• Working with goals
• Managing RFP’s
• Research
• Scenarios/tools
• Proposal negations
• Optimizer
• Creating the media plan
• Uploading plans 

Online Hands-on-Learning via Strigo (2 hours)*

*Users who have taken Local TV prebuy will only need a one hour Radio session