Client wants to know why impressions are rounding so much on the Research Writer.
The reason the imps are not matching NPOD vs. NBUY is because the unit is a M-F rotation and what they have requested in NPOD.
The user is comparing apples and oranges in NPOD vs. NBUY:
- NPOD report is requesting "Options: Method=Source" which is weighting ONLY for the Friday day.
If on NPOD report, you DID NOT request "Options: Method=Source" you would see weighting for the unit's rotation of M-F and it would match NBUY.
- NBUY does not use the "Method=Source" weighting, and weights by the unit's rotation of M-F .
Method=Source is only for NPOD and the user can find the definition in the online Netpak Research Manual.