Foundational classes

Intro to Local TV PreBuy - providing an introductory overview of the application and building spot campaigns

The following topics will be covered:

• Recap of the Local TV PreBuy workflow basics.
• Creating new campaigns and adding Objectives for buyers.
• Sending RFP’s and building scenarios from seller avails.
• Research tools including historical and competitive analysis.
• Negotiation tools and building a schedule, including the optimizer overview
• Transferring the schedule to the live buy program.

Local TV pre-buy - Building spot campaigns* 

This class covers; 

• Introduction & navigation 
• Creating plans 
• Working with goals 
• Managing RFP’s 
• Find inventory 
• Research 
• Scenarios/tools 
• Proposal negations 
• Optimizer 
• Creating the media plan 
• Uploading plans 

*A Planner-specific session for Local PreBuy is available upon request.

Local TV performance management (PM) - Maintaining spot campaigns

This class covers; 

• Introduction 
• Filters 
• Viewing campaigns, orders & spots 
• Launchpad