Foundational classes

Intro to local TV prebuy - providing an introductory overview of the application and building spot campaigns

The following topics will be covered:

• Recap of the local TV prebuy workflow basics.
• Creating new campaigns and adding Objectives for buyers.
• Sending RFP’s and building scenarios from seller avails.
• Research tools including historical and competitive analysis.
• Negotiation tools and building a schedule, including the optimizer overview
• Transferring the schedule to the live buy program.

Local TV prebuy - Building spot campaigns* 

This class covers; 

• Introduction & navigation 
• Creating plans 
• Working with goals 
• Managing RFP’s  
• Research 
• Scenarios/tools 
• Proposal negations 
• Optimizer 
• Creating the media plan 
• Uploading plans 

*A Planner-specific session for Local PreBuy is available upon request.

Local TV performance management (PM) - Maintaining spot campaigns

This class covers;

• Introduction 
• Filters 
• Viewing campaigns, orders & spots 
• Launchpad 

Omnichannel - Local TV Stewardship - Stewardship of orders

The following topics will be covered:

• Sending orders
  • DARE
  • Order express
• Viewing orders
• Sending order revisions
• Cancelling orders
• Processing makegoods
  • Electronic
  • Manual
• Makegood analysis