Course catalog - Trading desk workflow
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Foundational classes
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Classes |
Type of class |
Class one - Campaign creation, sell and buy-side management, and execution
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This class covers;
- Introduction
- Create a campaign
- Work in sell-side management in the sell View
- Work in buy-side management – payable allocation in the buy view
- Push financials to the accounting system
- Manage, send IOs – Direct buy vs. DSP
- Push DSP details to integrated DSP suppliers
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Online Hands-on-Learning via Strigo (2 hours) |
Class two - Post-launch campaign analysis, actualization, and reconciliation
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This class covers;
- Review of class 1
- Manage delivery data in the analyze view
- Actualize placements – Buy view/actualize
- Optimization – Buy view/flighting
- Update financials, orders (IOs), and traffic details to integrated DSPs
- Invoice reconciliation
- Reporting dashboard
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Webinar via Zoom (1.5 hours) |
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