Foundational classes

Class one: pre-launch for display - Building and maintaining campaigns

This class covers; 

• Introduction to campaign Management and interactive workflow  
• Establishing the campaign details  
• Building a media plan 
• Sending estimated financial details to your accounting system (initiating the bill/pay process)  
• Sending and monitoring orders (IOs)  
• Sending placement details to the ad server 

Class two: post-launch for digital - Reconciling invoices and campaign wrap-up

This class covers;     

• Analyzing ad server delivery data  
• Actualizing a media plan  
• Reconciling invoices  

Specialty classes

Search & Social - Building and launching search & social campaigns

This class covers;  

• Search & Social integrated vs. non-integrated workflows 
• Building a media plan 
• Order Approval: Sending and Monitoring Insertion Orders 

• Managing Billing Details: Updating Financials

Social - Building and maintaining social campaigns

This class covers; 

• Social integrated vs. non-integrated workflows 
• Building a media plan 
• Order approval 
• Managing billing details 
• Updating external parties with changes 

Invoice entry and management - Uploading and reconciling different types of invoices 

This class covers; 

• Navigation and workflow 
• Navigating the invoices module 
• Downloading invoice list to Excel 
• Add the following for one or more insertion Orders 
• Invoice 
• Credit memo  
• Cash Receipt 
• Adjustment finance 
• Review the planner’s workflow after a financial adjustment/credit

Online Hands-on-Learning via Strigo (2 hours) 

Sellers workflow - Digital - This recorded webinar reviews Sellers workflow utilizing RFP's and how to work with revisions 

This class covers:

• RFP modules
• Order revisions 

Recorded/On-Demand Webinar (47 min)

Authorizations - This recorded webinar reviews authorizations from creation through to approval 

This class covers; 

• Creating authorizations

• Approving

• Allocating for a campaign budget

Recorded/On-Demand Webinar (9 min)

Google Ads integration for existing users - Buyers workflow for adding and managing Google Ads bookings with integration

This class covers; 

• How to add a search order using Google Ads integration and common scenarios
• How to traffick to Google Ads
• How to actualize buys and reconcile

Facebook integration for existing users - Buyers workflow for adding and managing Facebook bookings with integration 

This class covers; 

• Creating new, and linking to existing Facebook campaigns using the integration
• Common scenarios
• Using the traffic view to push into Facebook
• How to actualize using Facebook data

DV360 integration for existing users - Buyers workflow for adding and managing DV360 bookings with integration

This class covers; 

• Creating new DV360 campaigns within Buyer Workflow
• Linking back existing DV360 campaigns to Buyer Workflow
• Using the order and traffic view relating to DV360
• How to actualize using DV360 data

The Trade Desk integration for existing users - Buyers workflow for adding and managing The Trade Desk bookings with integration

This class covers; 

• How to add a buy using The Trade Desk integration and common scenarios
• How to traffick to The Trade Desk
• How to actualize buys and reconcile

Reporting 2.0 - reporting for a campaign budget.

This class covers

• New Reporting Module Overview
• Standard Reporting, Navigation/Filtering, Running/Scheduling
• Write/Customize Reporting

Online Hands-on-Learning via Strigo (1 hour) 

Recorded/On-Demand Webinar (20min)

Managing proposals for buyers - Buyer workflow for working with RFPs

This class covers:

• Sending RFPs from your campaign
• How suppliers respond back to RFPs
• How RFP responses populate the media plan

Optimization - Buyer workflow for optimization

This class covers:

• Optimization with eSuppliers via Seller workflow
• Export to change
• Flighting layout in-line edit example

Multiple invoices on one IO - This recorded webinar is suitable for Agency Digital Finance and Media Reconciliation Teams

This class covers:

• How does finance create multiples invoices for one order
• Reconciling multiple invoices (Bottomline vs. Itemized invoice)

Facebook Integration and Incremental Budgeting - This webinar will cover budgeting and integrated campaigns for Facebook

• Benefits of integration
• Creating an integrated Facebook campaign
• Incrementing the budget of a campaign
• Linking to an existing account budget
• Creating a campaign with future dates
• Campaign scenarios

Creating Custom Fees in Prisma - Building and maintaining campaigns

This class will cover: 

• What are custom fees?
• Creating a custom fee
• Amending a custom fee