Digital Foundations learning path

Live classes

Type of class

Class one: pre-launch for digital - Building and maintaining campaigns

This class covers:

• Introduction to campaign Management and interactive workflow  

• Establishing the campaign details  

• Building a media plan for display, search and social medias

• Sending estimated financial details to your accounting system (initiating the bill/pay process)  

• Sending and monitoring orders (IOs)  

• Sending placement details to the ad server 

Online Hands-on-Learning via Strigo (2 hours) 

Class two: post-launch for digital - Reconciling invoices and campaign wrap-up

This class covers:     

• Analyzing ad server delivery data  

• Actualizing a media plan  

• Reconciling invoices  

Online Hands-on-Learning via Strigo (1.5 hours) 

Foundations Plus learning paths

Invoice entry and management - Uploading and reconciling different types of invoices 

This class covers; 

• Navigation and workflow 

• Navigating the invoices module 

• Downloading invoice list to Excel 

• Add the following for one or more insertion Orders 

• Invoice 

• Credit memo  

• Cash Receipt 

• Adjustment finance 

• Review the planner’s workflow after a financial adjustment/credit

Online Hands-on-Learning via Strigo (2 hours) 

Sellers workflow - Digital - This recorded webinar reviews Sellers workflow utilizing RFP's and how to work with revisions 

This class covers:

• RFP modules

• Order revisions

Recorded/On-Demand Webinar (47 mins)

Authorizations Foundations Plus - Upon completion of this pathway, you will have displayed an understanding of the foundations of the Prisma platform for Authorizations and will be issued a digital credential to confirm this.

This learning path covers:

• Overview of Authorization

• Creating & sending an Authorization for approval

• Linking approved Authorizations to campaigns

• Managing revisions 

Learning path (19 mins)

Google Ads Foundations Plus - Upon completion of this pathway, you would have displayed an understanding of the foundations of the Prisma platform for Google Ads and will be issued a digital credential to confirm this.

This learning path covers:

• How to link back existing Google Ads budget to Prisma

• How to create budgets to push from Prisma into Google Ads and how to increment the budget

Learning path (15 mins)

Facebook Foundations Plus - Upon completion of this pathway, you would have displayed an understanding of the foundations of the Prisma platform for Facebook and will be issued a digital credential to confirm this.

This learning path covers:

• Creating an integrated Facebook campaign

• Incrementing the budget of a campaign

• Linking to an existing account budget

• Creating a campaign with future dates

• Campaign scenarios

Learning path (30 mins)

Google DV360 Foundations Plus - Upon completing this pathway, you will have displayed an understanding of the foundations of the Prisma platform for Google DV360 and will be issued a digital credential to confirm this.

This learning path covers:

• The two workflows in Prisma that use DV360 integration
• Adding a programmatic package and line
• Adding a markup fee
• Adding a DV360 fee
• Trafficking through to DV360
• Actualising integrated buys

Learning path (25 mins)

Reports 2.0 Foundations Plus - Covering the basics to help you understand how to create and work with new and existing reports.

This learning path covers:

   • Identify what is “Reports 2.0”?
   • Create a new report
   • Run existing reports
   • Share and schedule reports

Learning path (28 mins)

Optimization - Buyer workflow for optimization

This class covers:

• Optimization with eSuppliers via Seller workflow

• Export to change

• Flighting layout in-line edit example

Recorded/On-Demand Webinar (12 mins)

Multiple invoices on one IO - This recorded webinar is suitable for Agency Digital Finance and Media Reconciliation Teams

This class covers:

• How does finance create multiples invoices for one order

• Reconciling multiple invoices (Bottomline vs. Itemized invoice)

Recorded/On-Demand Webinar (12 mins)

Creating Custom Fees in Prisma - Building and maintaining campaigns

This class will cover: 

• What are custom fees

• Creating a custom fee

• Amending a custom fee

Recorded/On-Demand Webinar (10 mins)

Request for Proposals - Buyer workflow for working with RFP's

This webinar will cover:

• Sending RFPs from your campaign
• How Suppliers respond back to RFPs
• How RFP responses populate the media plan

Recorded/On-Demand Webinar (14 mins)

The Trade Desk Integration - This recorded webinar is suitable for all existing Buyer Workflow users

This webinar will cover:

• Introduction and navigation
• Create a programmatic campaign
• Link existing Trade Desk campaigns
• Updating planned spend to Trade Desk
• Post-launch workflow
  

Recorded/On-Demand Webinar (13 mins)