Automatic campaign creation
Create campaigns automatically from Prisma orders. Your organization's administrator can now configure Radia to automatically create a linked campaign when you receive an order from a Prisma buyer, eliminating the need for you to manually re-enter campaign details. Radia automatically creates campaigns and links the agency order to the campaign.
More DSP integration
Integration with MediaMath. A new integration enables you to exchange orders with MediaMath, sending budget, flighting, and strategic information for DSP buys directly from Radia. Your organization's administrator must enable the DSP instance in Agency Setup.
More precise cost for integrated DSPs. Radia now supports six-decimal cost precision for delivery data from DSPs, ensuring the amounts in your financial system exactly match programmatic invoices.
MediaMath gets the order number. Radia now sends the order number when you traffic to MediaMath.
Keep billable and payable units in sync. You now have an option at the budget line level to link payable units to billable units, ensuring your payable line units update in proportion to their billable line. When units are linked, updating billable units (manually, on import, or when actualizing/reconciling) automatically updates the payable units for unlocked months. This option is available for both existing and new campaigns.
- Billable and payable units can be linked only if they have the same cost method and flight dates.
- The billable/payable sync happens once per month.
- The budget line can have only one payable line to link billable and payable units.
- Updating the billable units automatically updates the payable units, but updating the payable units does not update the billable units.
Note: This feature was released in a Radia update on April 27, 2017.
- The Response due date is now optional on all new orders, sent both manually and automatically, reducing the risk of sending orders that expire too soon.
- If your organization uses formulas to generate placement names, Radia can now be configured to prevent users from including the character used as a delimiter in any formula field, averting issues when extracting and analyzing placement data in external systems. Contact your account team for details.
Read about user assistance updates for this release in the Radia: Release details (5/22/2017) [PDF].